Skift Take

Accor picked up Onefinestay even though Hyatt was an investor, highlighting hotels' keen interest in the sharing economy. Onefinestay has scaled very slowly, and Accor intends to invest in the home-sharing site's international expansion.

Accor SA, Europe’s biggest hotel operator, agreed to buy onefinestay for 148 million euros ($168 million) to expand in the luxury serviced-home market.

Accor plans to invest a further 64 million euros to grow onefinestay internationally, the Paris-based company said in a statement Tuesday. It will remain an independent unit within Accor.

“Onefinestay has successfully captured a sweet spot: a combination of needs that neither traditional hotels nor new actors of the sharing economy can meet,” Accor Chief Executive Officer Sebastien Bazin said in the statement. “We are accelerating the transformation of our business model to capture the value creation linked to the rise of private rentals.

Since becoming CEO in 2013, Bazin has cut costs, expanded in China, adding luxury properties and competing more aggressively online. In December, Accor agreed to buy the owner of the upscale Fairmont, Raffles and Swissotel brands for about $2.9 billion in shares and cash.

Onefinestay, founded in 2010, operates 2,600 properties in cities including London, New York, Paris, Los Angeles and Rome, according to the statement. The company plans to expand to 40 more cities over the next five years while growing revenue tenfold.

©2016 Bloomberg L.P.

This article was written by Ross Larsen from Bloomberg and was legally licensed through the NewsCred publisher network.


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Tags: accor, onefinestay

Photo credit: Accor Hotels recently acquired Oasis Collections and now has picked up Onefinestay (a listing shown above) as well. onefinestay / Onefinestay