Free Skift Report: Messaging Strategies for Travel Brands in a Post-App Economy
Sponsored By

Skift Take
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Download this report for FREE!
This sponsored content was created in collaboration with a Skift partner.
Today we are launching the FREE report, What's Next in Mobile: Messaging Strategies for Travel Brands in a Post-App Economy, brought to you in partnership with Checkmate!
Download the Report, Free!
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.
The report examines:
- The rise of messaging platforms like SMS, WhatsApp, WeChat and Facebook Messenger as the dominant form of traveler communication.
- Strategies for travel brands to hone their conversational, one-to-one marketing skills.
- How to best implement messaging technology and streamline operations.
Sponsored by:
Download this report here:
[hubform id='653abbef-1a6d-4279-8a1b-645ee9b73fae']
Preview:
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored Tourism
Religious Tourism: The Indian Travel Industry’s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.
Startups
6 Travel Startups Raise $168 Million Over 2 Weeks: Funding Roundup
The deals are small because the tech is still young, but there’s clearly interest in where it’s headed.
Short-Term Rentals
Vrbo Needles Airbnb in New Campaign: We're 'Hotter' and 'Cooler'
Vrbo, the underdog in the competition, is getting scrappy with its marketing tactics.
Tourism
U.S. National Parks Had a Record Year. But There’s ‘No Public Announcement’ and Staffing Shortages
A record-setting year for U.S. parks may have been something to celebrate in the past, but with staffing shortages and other issues on the horizon, it's unclear whether parks will be able to cope going forward.