Hilton's Snapchat Test and More Digital Marketing News This Week
Skift Take
Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.
This week, we're taking a look at Snapchat.
While the social platform has gained millions of loyal users in the U.S., it remains largely uncharted territory for most travel marketers. Hilton Hotels is one travel brand that's decided to enter the mix, debuting a new branded profile on the service to showcase behind-the-scenes content from a recent branded concert series. Will the effort help the brand shed its buttoned-up image as it pivots to appeal to more young travelers?
Hilton Promotes Loyalty Offerings to Millennials on Snapchat
Hilton Hotels is ramping up efforts to court more millennial travelers. Earlier this year, the company launched its new Tru brand, a new hotel cha
