weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>As companies come to embrace online booking tools for business travel, traditional travel management companies will face steeper competition from companies like Egencia: Egencia Calls Out Carlson Wagonlit and American Express as Slow Movers

>>Skift is talking to travel mangement company CEOs about the trends that are reshaping their industry: Interview: Filling the Vast Innovation Gap in Corporate Travel

>>This could eventually get rough: Expedia CEO: Marriott and Hilton’s Direct Booking Moves Will Hurt Them

>>Marriott International outspent all other hotel chains in U.S. TV advertising in 2015: The Biggest Hotel Brands for TV Advertising in 2015 in the U.S.

>>Expedia seems to be on a sensible course in 2016: Challenges in Travel Booking 2016: What Can Expedia Do For An Encore?

Photo Credit: An image from Courtyard's 'Viking Ship ad,' which is geared toward business travelers. 'Sometimes it's the little things that make a big difference. Courtyard, make room for a little fun,' the ad's narrator says. Courtyard by Marriott