weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>This shows why Priceline remains on top despite all of Expedia’s acquisitions: Expedia Brands Dominate TV Ad Spending by Travel Booking Sites in 2015

>>If companies want their employees to comply with travel policies, they should make it as easy as possible to do so: Survey: Business Travelers Are All Over the Place When it Comes to Booking

>>Risk-taking innovation in the corporate travel space is hard to find: What Corporate Travel CEOs Are Saying About the Sharing Economy

>>When Apple Pay is used wisely, it sure does work for travelers: What Cities Can Learn From Travelers Using Apple Pay on London’s Tube

>>This all should make for an interesting 2016: Travel Booking Site Mergers and Acquisitions in 2015: Expedia’s Big Year

>>Marriott is a great case study on whether large legacy travel brands can reinvent themselves through storytelling: Skift Podcast: Reinventing Travel Brands Through Modern Storytelling

Photo Credit: Screen grab of a Trivago ad for the U.S. market. Trivago