weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>This is Hilton’s largest campaign ever: Hilton’s New Ad Campaign and the Push for More Direct Hotel Bookings

>>Competitors are hungry for Starwood and Marriott’s customers: Competitors Close in as Marriott and Starwood Loyalty Programs Come Together

>>Hotels love cancellation fees: Hilton CEO Says Cancellation Fees Will Stick Around Even if Guests Hate Them

Photo Credit: A still from Hilton's new campaign urging users to book direct. Hilton Worldwide