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We are busy at work on early planning for our flagship Skift Global Forum for this year.

After a super successful inaugural edition in 2014 and doubling in size in 2015, today we are announcing the date and venue for 2016: September 27-28 at the magnificent Alice Tully Hall, Lincoln Center in New York City. Located in the heart of Upper West Side of Manhattan next to Central Park, it has a hi-tech 1,000+ seat auditorium, a three-story glass lobby which features a café and bar, and a cantilevered extension that juts out over a sunken plaza at the corner of Broadway and 65th Street.

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This year’s Forum will also mix up formats on stage to bring more variety and audience participation into the largest creative business conference in travel. The first two years we focused exclusively on creative short talks and one-to-one Q&As by CEOs, CMOs and creatives on stage, and this year we’re adding many other innovative elements on and off stage:

  • More one-to-one Q&As after feedback that grilling from our journalists-as-moderators is something our attendees liked last year.
  • Larger panels built around different big fault lines in the global travel industry. These panels, on the big business model clashes happening in the travel industry, will animate these changes through the speakers, on stage.
  • Unstructured open audience Q&A sessions throughout the two days based on audience questions we will invite through the Forum app.
  • Adding Q&A time for ALL sessions at the Forum, a frequent request we have heard from previous attendees.
  • “How We Did It” operator mini-casestudies on stage throughout the two days of the Forum, on how different brand teams solved various marketing/tech/creative challenges in their own campaigns, that speak to a operator challenge in travel.
  • Multiple “Chart of the Day” mini presentations on stage throughout the Forum, each one focused around a different chart that illustrate a larger disruptive trend in traveler behavior.

If you have other ideas around innovative formats on stage, send me an email — please, don’t send me speaker pitches! — at

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