weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>TV advertising is an ever-more-essential part of major brands’ advertising mix: Airlines Lead Travel Advertising on TV, But Cruise Lines Are Growing Fast

>>Business travelers in the U.S. are now taking more rides in Ubers than rental cars: 4 Charts Showing How Uber and Airbnb Are Surging in Business Travel

>>Rate parity and most-favored nation provisions are slowly fading: First Look at the Exclusive Rates Hilton Wrested From Expedia

>>The IMEX startup competition clearly needs a bigger forum: The Rise of Event Technology Startups in 2016

>>Alice is Expedia’s latest foray into hotel technology: Expedia Leads $9.5 Million Investment in Hotel Platform Alice

>>There will be a lot of angry travelers if Marriott chooses to eliminate Starwood’s loyalty program: American Express Execs Wait to Find out Fate of Starwood’s Loyalty Program Like Everyone Else

Photo Credit: Promotional image for the Loopd wearable event tech lanyard. Loopd