weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Ultimately, it will be up to consumers decide if TripAdvisor is the place they want to book their travel: TripAdvisor Focuses Instant Booking on the Hotels and Markets That Matter

>>A clear sign of the Bourdain-ization of travel video: Vice Tones Down Its Inner Hipster in New Travel Video Series

>>All this week’s top digital marketing news in the travel industry: Facebook Tests Travel-Specific Newsfeed in Digital Travel Marketing This Week

>>Spending on targeted advertising in travel will keep building throughout 2016: 4 Charts Showing State of Travel Brands’ Targeted Advertising

Photo Credit: Facebook is testing a new travel-themed news tab in users' newsfeed. Will this impact the way travel content is found (and promoted) on the site? Katie Sayer / Flickr