Skift Take

These are the digital trends we were talking about this week.

Dan Peltier, Skift

weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Ultimately, it will be up to consumers decide if TripAdvisor is the place they want to book their travel: TripAdvisor Focuses Instant Booking on the Hotels and Markets That Matter

>>A clear sign of the Bourdain-ization of travel video: Vice Tones Down Its Inner Hipster in New Travel Video Series

>>All this week’s top digital marketing news in the travel industry: Facebook Tests Travel-Specific Newsfeed in Digital Travel Marketing This Week

>>Spending on targeted advertising in travel will keep building throughout 2016: 4 Charts Showing State of Travel Brands’ Targeted Advertising

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now

Written By

Dan Peltier, Skift

Tags: trends, trends roundup

Photo Credit: Facebook is testing a new travel-themed news tab in users' newsfeed. Will this impact the way travel content is found (and promoted) on the site? Katie Sayer / Flickr

Up Next

Announcements

Calling Travel’s Future Without Fear Then and Now on Skift’s 9th Anniversary

When we officially launched Skift on July 30, 2012, we couldn't have envisioned the insanity and tragedy of 2020 and 2021. But we got through it as a company, and much of the global travel industry, licking its wounds, has likewise proved to be as adaptable as the circumstances demand.

Dennis Schaal, Skift | 2 months ago
Calling Travel’s Future Without Fear Then and Now on Skift’s 9th Anniversary

Airlines

Renewed Family Travel Tests Flexibility of Travel Businesses

With several weeks of summer still left, having a family vacation is still a possibility. But parents traveling with kids are getting smarter about how they're spending their money. If the industry wants to attract this billion dollar sector, appealing to their kids is the smart way to go.

Ruthy Muñoz, Skift | 2 months ago
Renewed Family Travel Tests Flexibility of Travel Businesses
Free Read

Media and PR

5 Ways Travel Brands Can Inspire Discovery and Capture Demand Now

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

Facebook + Skift | 3 months ago
5 Ways Travel Brands Can Inspire Discovery and Capture Demand Now