Tourism bureaus are under increasing pressure to validate the business case for their funding, so they're expanding their role and reworking their business model.
This is the second installment for our Future Cities series, where we look at how sustainable development, and smart city initiatives are paving the way for Singapore to build the city of the future.
Any company can launch a crowd-funding campaign but it's what action a startup takes after the funds stop trickling in that determines its fate. For Bluesmart, that's focusing on telling a story of reimagining the decades-old suitcase concept and bringing it into the mobile era and doing experimental partnerships with major brands that add value to the travel experience.
The rise of the sharing economy is a trend in business travel that won't get put easily back in the bottle, although it isn't for everyone. On the other hand, it is possible that Lufthansa's battle with the business travel community could get recorked and disposed with.
DMAI's DestinationNEXT research is important because DMOs and destination stakeholders can now scientifically assess their marketing effectiveness on a collaborative level.