A deluge of new ships will make it cheaper for cruise lines to operate. They can also charge higher fares for new product and attract valuable first-time cruisers to the industry.
Luxe travel brands are meeting consumer demands by developing more nuanced options for immersive destination experiences so consumers can customize their entire travel journey.
The most visited states such as Florida, California, and New York still have the largest budgets but some of the states seeing their budgets receive the highest percent increases aren't iconic American destinations.
Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?
Not many airlines have the luxury of designing an entire airport around their brand, but there is a lot airlines can do to design a seamless ground experience for their passengers nonetheless.
Cruise lines are building deep partnerships to tailor onboard experiences to the expectations of the Chinese cruiser. But North America and Europe still remain the key global source markets for cruise passengers.
Visit Detroit created a lineup of educational tours for the ASAE Convention that provided both professional development opportunities and immersive travel experiences for the attendees.