Detroit Tourism Turns to Local Industry Leaders to Help Lure Conventions
Photo Credit: The EduTour at Detroit Historical Museum focused on strategies for non-profit organizations to raise money. Detroit Historical Museum
Skift Take
Visit Detroit created a lineup of educational tours for the ASAE Convention that provided both professional development opportunities and immersive travel experiences for the attendees.
Visit Detroit is helping drive a growing trend toward the development of more educational and immersive destination experiences for convention attendees.
For example, during the ASAE Annual Convention & Exhibition in Detroit last month — a gathering for executives running large associations — Visit Detroit developed a dozen EduTours in partnership with some of the city’s most innovative local companies.
The Henry Ford Innovation Institute, The Parade Company, Detroit Opera House, Detroit Historical Museum, Shinola Watches, and other companies developed events where attendees got a chance to explore behind the scenes at each distinctly Detroit venue.
At the same time, executives from each of those venues hosted interactive sessions where they explained how they’ve successfully tackled specific challenges that also applied to the association executives in attendance.
It's rare for a bureau to create such a comprehensive roster of fully customized activities fo
