2015 Archives

If you're going to pay more, you expect more. These airlines really get that.

Consumers are increasingly growing to expect a more simplified travel planning experience. For online travel brands, it’s a matter of adapting to game-changing technology like semantic search.

Lifestyle branding has become mainstream, but it's only a matter of time before sophisticated consumers begin to question the concept of a life well-traveled and whether the companies' actual products deliver on the message that they're pushing.

Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.

The tours and activity sector has been one of the last within the travel industry to innovate; however, small changes are being made which could lead to necessary shifts in the next one to three years.

JetBlue's changes are all part of the evolution of JetBlue from a low cost carrier to one that navigates a middle ground between Spirit and Southwest, one the one hand, and American, United and Delta, on the other, all in the name of maximizing profit and pleasing Wall Street.

These are the newest travel startups from Angel List vying for travelers’ interest and investors’ attention.

Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.

Butterfield & Robinson has tracked the emergence of mainstream adventure travel and adopted its product without weakening its position as a high-end operator. Its insights on what customers want and how to deliver on it can be useful to operators that serve all customer bases.