weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Expedia provided plenty of moments that mattered this year, here’s one: Expedia Ate Its Longtime Rivals – 25 Moments in 2015

>>The new cryptic brand messaging in Google Hotel Ads is a quest for identity and differentiation: Travel Brand Messaging on Google in 50 Characters or Less

>>Now the student travel agencies want in on this year’s merger mania as well: Flight Centre Offers to Acquire Student Universe for $28 Million

>>Millennial travel habits tell us as much about broader, changing trends as they do the preferences of just one age demographic: What Millennial Travel Professionals Envision for the Future of Travel

>>Introducing employee technology on devices with household names helps with implementing change faster and more efficiently: 3 Hoteliers on the New Technology They’ll Give Employees in 2016

>>Focus on specific behaviors rather than generalizing the group based on their age: Debunking Myths About Millennial Travelers in Digital Marketing This Week

Photo Credit: Marriott.com wants to be known as a value-oriented and mobile-savvy brand. In Google Hotel Ads, Marriott.com markets itself the blurb, 'Best Rate Guaranteed. Mobile Check-In.' Pictured are some Residence Inn guests, including one with a smartphone, enjoying The Mix social gathering. Marriott International