The Skift MeetingsIQ newsletter defines the future of meetings and events with an emphasis on disruptive strategies that improve knowledge sharing.

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What You Need to Know

Icehotel Opens Friday With a Big Jump in Incentive Travel Business

Sleeping in a freezing (literally) room on a block of ice seems to be in high demand at the Icehotel, located above the Arctic Circle in Sweden. Advance bookings for corporate travel incentive programs are up 50% over last year.

For the last 26 years, the innovative igloo has always championed the combination of adventure, high-tech sustainability, creativity and local culture, which of course is now what everyone is demanding. There is nothing like Icehotel because it almost completely blurs the line between man and nature. [Skift]

[Download] Skift Versus Magazine: Meetings Expertise Vs. Meetings Experience

There’s a new meeting attendee profile emerging that’s demanding a higher deliverable than just a “memorable event,” or if anything, a distracting over-hyped experience that doesn’t offer real opportunities for professional and personal development. [Skift]

Social Quote of the Day

“[Video] Event technology trends and the meeting of the future by via

From the video: “The future is already here. It’s just not evenly distributed.”

@PYMLive on Twitter

Wi-Fi & Event Tech

Disney Swan DolphinWhy Meetings Wi-Fi Demand Is Going to Skyrocket

The rise of mobile video consumption and the Internet of Things are going to require serious upgrades to hotel Wi-Fi. One service provider and one Orlando hotel exec explain the ongoing evolution and the future of MIMO tech. [Skift]

Coalition To Establish Wi-Fi Standards at Meeting Venues

The International Association of Venue Managers (IAVM) has formed a Wi-Fi Coalition of meetings industry stakeholders to develop standard Wi-Fi operating procedures at meeting and convention venues. [Successful Meetings]

Why Your Mobile App Must Live On Beyond the F2F Event

While the primary focus for the mobile event app has been on communicating event info, many planners expect to leverage app capabilities to boost networking experiences, as well as data/lead capture. [Cvent]

Events & Venues

Can a Convention Center Remake a City?

Yes, says architect Ken Maher, lead designer of the new ICC Sydney, who shared the plan to use the new convention center to link Sydney’s neighborhoods and create dynamic, authentic experiences for visitors and locals alike. [Convene]

Designing the Experience: The Psychology of Little Details

How a meeting or event is designed should allow for participants to generate their own knowledge and meaning from the experience. [BizBash]

Smart Cities

From Manchester To Barcelona: Europe’s Smartest Cities Put Citizens First

A smart city aims to improve the quality of life for its citizens and visitors, and should be well placed to react to urban challenges. As data opens up, we are more connected and the urban user experience improves. [LabCities]

How Meeting Cities and Venues Should Maximize Tech, Social Media

“Marketing Destinations and Venues for Conferences, Conventions and Business Events” introduces key areas of marketing for cities to compete in the expanding global business event sector. [Routledge Publishing]

Hospitality

HX: The Hotel Experience Breathes New Life Into an Old Tradition

The previously named International Hotel, Motel + Restaurant Show rebrands and repositions with a cool array of networking and tech experiences. [PCMA]

Airbnb Is About To Become the World’s Largest Hotelier. Why Should I Care?

Meeting planner Linda Nelson examines the advantages and disadvantages that the room sharing platform brings to meetings and events. [LinkedIn]

Tips & Comments

Skift MeetingsIQ is curated by meetings industry veteran Greg Oates. Send feedback to go@skift.com. The newsletter is emailed every Wednesday.

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Photo Credit: Icehotel opens on Friday in Sweden with unique group experiences like ice sculpture classes. Icehotel