8 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Some of the world’s top tourist sites are also some of the world’s most Instagrammed places: 10 Most Instagrammed Places in the World in 2015

>>Not only the most valuable unicorn, but more valuable than every U.S. airline: Uber Argues It’s Worth $62.5 Billion With New $2.1 Billion Round

>>It’s a bold idea:  Interview: Lola’s CEO Wants to Hack Mobile Trip Planning With Travel Agents

>>The websites that have the most comprehensive set of lodging choices will dominate: Expedia CFO: Airbnb Getting Into Hotel Bookings Is a Serious Threat

>>It’s still too early to draw any conclusions about the Apple Watch: Booking Sites See Marketing and Mapping Opportunities for Apple Watch in 2016

>>Synergies for some, unemployment for others: Expedia-Orbitz Synergies Mean Deep Job Cuts at Orbitz

>>Rest assured that Priceline would plunk down a few billion dollars on the right acquisition target: Interview: Priceline CEO on Why He Didn’t Spend $4 Billion to Acquire HomeAway

>>Is the once-legendary hotel “billboard effect” on the decline?: Digital Travel Marketing This Week: Is the Hotel Billboard Effect Dead?