Skift Take

Virtual events, the Internet of Things, crowdsourced marketing, and globalizing knowledge are just some of the trends fundamentally reworking the meetings and convention user experience.

The Skift MeetingsIQ newsletter defines the future of meetings and events with an emphasis on disruptive strategies that improve knowledge sharing.

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What You Need to Know

Spain Tries to Lure Next-Gen Meeting Planners With Virtual Trade Show

Meet In Spain VirtualThe Tourist Office of Spain is hosting its annual Meet In Spain virtual trade show this week, where U.S. buyers can network online with more than 30 Spanish destinations, hotels, meeting venues and destination management companies.

This year, the portal was designed with a mobile-first user experience, and all of the suppliers have posted info, photos and videos so planners can research them thoroughly before submitting a request to connect on Skype. [Skift]

[Download] Skift Versus Magazine: Meetings Expertise Vs. Meetings Experience

There’s a new meeting attendee profile emerging that’s demanding a higher deliverable than just a “memorable event,” or if anything, a distracting over-hyped experience that doesn’t offer real opportunities for professional and personal development. [Skift]

Social Quote of the Day

“Foresight 2020: The future is filled with 50 billion #connected devices #IoT @ErinMonday

@IBM IoT on Twitter


Globalizing Knowledge

Nature-Research-Center-02From Raleigh to Glasgow and Melbourne to London, meetings and trade shows increasingly play a key role in the transfer of knowledge fueling the global economy. [Convene]

Singapore’s Blueprint For Attracting Business Events

Jonathan Loh, regional director of the Singapore Exhibition & Convention Bureau, explains how the relatively small country established a reputation as “Association Central” and “Gateway to Asia.” [International Meetings Review]

ICCA PR Award 2015 Finalists – The Glasgow City Marketing Campaign

At ICCA this year, Scott Taylor, CEO of Glasgow City Marketing, discussed what he is calling the world’s first completely crowdsourced destination promotion. [ICCA]

Events & Venues

The Internet of Things And its Impact on Tradeshows & Events

Bluetooth Low Energy (BLE) sensors including iBeacons can track attendee movements throughout a meeting facility and local area to provide a wide range of assistance such as location-aware information and directions. [Corbin Ball]

How to Use Your Event App to Personalize the Attendee Experience

Millennials are driving the trend of creating connections based on personal as well as professional interests. [BizBash]

The Wi-Fi Dilemma

Meeting attendees not only have more devices year-over-year, they expect to be able to connect to more richer, more contextualized digital experiences. [Facility Manager Magazine]

Future Trends Impacting the Exhibitions and Events Industry

Meeting trends include challenges around: “The broad range of generations co-existing in the workforce and their different communication styles.” [IAEE]


InterContinental Hotels Launches Incentive Reward Travel Portal

The European InterCons banded together to create a rich storytelling platform positioning the properties as bucket lists for business travelers. [InterContinental Hotels]

How Transient Hotel Travelers Are Messing Up Meetings

When planners set their budgets, they should do it “as if 2010/2011 never happened”—in other words, build your budget increase based on 2007/2008 rates. [MeetingsNet]

Tips & Comments

Skift MeetingsIQ is curated by meetings industry veteran Greg Oates. Send story ideas and feedback to [email protected]. The newsletter is emailed every Wednesday.

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Tags: meetings, meetingsiq

Photo credit: Download the Skift Versus Magazine to see how the next generation of meeting attendees are craving access to behind-the-scenes expertise over "experiences." YouTube Tokyo

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