2015 › November

This week's latest roundup of travel industry digital marketing news, all in one place.

With record occupancy levels, Hilton Worldwide believes it is in a position to address what it views as unacceptable cancellation levels even after instituting a a more stringent policy at the beginning of the year.

Anyone who's ever driven from Orlando to Miami knows that traversing Florida highways can be a slog. By offering travelers a faster alternative, Brightline has a chance to succeed.

Influencers can be a great resource in travel marketing.

TripAdvisor wanted to keep the details secret. But the price for finally getting the Priceline Group/Booking.com into TripAdvisor Instant Booking was playing the online travel agency exclusivity card. Expedia is shut out for now and can join later. Will Book on Google play a similar game?

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

There's no ignoring Ola anymore--it's now one of the top-funded travel startups and is happy to dominate the Indian ride hailing app space while Uber watches, and strategizes, from the side lanes.

Accor CEO Sebastien Bazin thinks the hotel industry has failed to get a wake-up call over the last 15 years and has missed out on wave after wave of digital innovation. He's saying all the right things about Accor addressing these past shortcomings, although the jury is still out on how much he'll be able to accomplish.

Inspiration and influence combine to form a potent form of persuasion on consumers' smartphones and screens.