Hotels

Expedia's Trivago Follows Booking.com Into the Business Side of the Hotel Industry

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, booking sites in transformation such as Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels. It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.
Online Travel

The Most Viewed Travel YouTube Videos of 2015

Some of these videos aren't particularly exciting let alone visually stunning, but they still highlight which subjects and stories travelers feel most drawn to and offer lessons for what kind of content best facilitates connection.
Business Travel

Skift Versus Magazine: Travel Consultants Vs. Travel Agents

Don't call it a comeback. Travel agents never disappeared; the savvy agents just got serious by re-branding themselves as travel consultants and learning to specialize in what technology companies can't provide: a human touch.