What to Know Now
The Australian Business Traveler highlighted a quote last week that may point to the future of American Airlines’ premium economy product.
“Premium Economy” to the big three domestic carriers is simply economy with more leg room, but for most international carriers it’s an entirely different class of service. Asked whether the airline was considering a similar type of service, perhaps on its international routes, it’s reported that American’s CEO paused deliberately and replied “We’re looking at it.”
If the rumors are true, American could be the first airline to launch international four-class service. How Premium Economy will impact booking process, let alone upgrades and mileage earning, will be a whole other ball of wax.
Social Quote of the Day
I won’t pay for MCE [Main Cabin Extra] because it offers nothing of value. There’s no extra width or recline at all. You don’t get a leg rest or foot rest. It does nothing to promote sleep or comfort TPAC. But Y+ [Economy Plus] would be worth it.
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Interview: Google’s Head of Travel on Its Transition to Booking Site: When it comes to hotels, Google the search engine is transitioning toward becoming a booking platform. The nature of Google search results has changed, as well, as most organic search results have been buried below the fold. Read more at Skift
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Video: Wyndham’s CMO on the Unseen Power of Middle America: Josh Lesnick, chief marketing officer at Wyndham Hotel Group, spoke at the Skift Global Forum Skift Global Forum about the importance of middle America that travel brands ignore. Read more at Skift
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Nomadic Matt is having a Cyber Monday sale. Find all of his books for cheap here.
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Can be sent to gm[at]skift[dot]com or to @grantkmartin
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