8 Digital Trends We're Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>TV advertising by online travel agencies has been very much in vogue over the last couple of years: TripAdvisor Says It Doesn’t Need TV Ads Now, Thanks to Booking.com Partnership

>>It’s all about scale for Expedia: Adding Up the Costs of Expedia Vs. Priceline Vs. TripAdvisor

>>Expedia's CEO is on a rollup that’s unprecedented in online travel: Interview: Expedia and HomeAway CEOs Talk Acquisition, Mistakes and Opportunities

>>From a financial perspective, charging a booking fee to travelers was the missing piece from HomeAway: Expedia’s HomeAway to Follow Airbnb’s Lead and Add a Booking Fee for Travelers

>>Last-minute bookings aren’t popular everywhere: 6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

>>What makes Hilton Worldwide think it can evade the same fate as Marriott International?: FCC Proposes Fining Hilton for Not Cooperating in Wi-Fi Blocking Investigation

>>No one, including the Expedia CEO, knows where some of these converging booking and price-comparison trends will end up: Expedia’s CEO on the Convergence of Everything

>>All of this week’s top digital marketing news for travel executives, all in one place: Digital Travel Marketing This Week: Ryanair and EasyJet’s Image Transformation