Lonely Planet's New Travel Magazine Is Now on U.S. Newsstands
Skift Take
The more magazines, the merrier. Let's hope LP moves further in the next issue to add its own distinctive take to the medium.
Lonely Planet's CEO promised at last year's Skift Global Forum that the travel brand would launch a magazine in the United States in 2015, and this week a Winter 2015/2016 issue appeared on newsstands and in subscribers' mailboxes.
The U.S. print magazine in the latest piece of a brand expansion over the last two years that has included the acquisition of an action sports video company and a trip-planning app, among other smaller buys. There are 11 other editions of a Lonely Planet magazine published around the wold.
The magazine was initially slated to debut in early September. At 128 pages it is thin for a quarterly but stands up well to its competitors, especially the waning National Geographic Traveler.
The Insides
The first issue
