Skift Business Traveler: Virgin America Launches Hawaii Service Today

What to Know Now As of this morning, Virgin America is now operating service from the mainland US into Honolulu, Hawaii. Next month come flights to Kahului. This is significant for a few reasons: first, it's the first time that VX is operating over-water aircraft -- a big step for their growth plans -- and second, because they're now competing with the legacies over that route. This means that regardless of your allegiance or business travel habits or your in-flight entertainment preferences, travel to Hawaii is about to get cheaper. And we can all get behind that. The inaugural flight takes place on Monday at 7:30 AM PT. Expect high jinks from Richard Branson in step. Social Quote of the Day Keep sharp #SF. We've got a few surprises cooking for our Hawaii launch. Follow along: #NOWBoarding - @VirginAmerica Airlines Passengers Don’t Make Rational Judgments, Which is Good News for Branding Experts: The International Air Transport Assoc