3 Aviation Trends We're Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top aviation trends.

For all of our trends roundups, go here.

>>Traditional full-service airlines are an endangered species in the skies, and have been for decades: Passengers Don’t Make Rational Judgments, Which is Good News for Branding Experts

>>Passengers like to have nice cabin environments, but they don’t seem willing to reward airlines for offering them: IATA Study Finds You Can’t Run an Airline on Happy Passengers Alone

>>We hope this will inspire other airlines to go make a better one: Icelandair’s New In-Flight Wi-Fi Study Is a Thing of Beauty