weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Expedia Makes a $6.4 Million Bet on Tours and Activities in New TV Advertising: Expedia and TripAdvisor, are at the beginning of the beginning in making the online and mobile booking of tours and activities an everyday thing

>>Mobile is key: Stayful’s CEO Says It Has the Key to Marketing to Value-Conscious Millennials

>>Search engine optimization had a great run but we are way past it now: Priceline.com CEO on the Death of Search Engine Optimization

>>Rental cars have felt some of the burn during Uber’s rise but this data show they still have a foot in the game: 6 Charts That Show Business Travelers Prefer Uber During Trips

>>One key unanswered question is how this TripAdvisor-Priceline Group Book on TripAdvisor deal will work: Interview: Priceline.com CEO Explains Its Landmark TripAdvisor Deal

>>All of this week’s top digital marketing news for travel executives, all in one place: Digital Travel Marketing This Week: Creating Branded Destinations

Photo Credit: Google's search results are often dominated by AdWords and Google's own products. At lower left are organic hotel results that are a gateway to Google's Hotel Ads. Additional organic results are still present below the fold but users have to scroll down to find them. Google