Skift Take
Who would have thunk it? American Airlines has a problem that it shares with travel startups: the infrequent traveler. That means American will continue to match low-cost carriers and American plans on further unbundling its fares.
Here's a dirty little secret about American Airlines: President Scott Kirby says about 87 percent of its passengers fly once or less per year and that represents more than half of the airline's revenue.
Kirby presented this statistic during American Airlines Group's third quarter earnings call today in explaining why the airline matches the fares of what he called ultra low-cost carriers such as Spirit Airlines.