Skift Take

Gray and his crew at Museum Hack understand that memorable experiences underlie the best travel experiences.

Nick Gray, founder and CEO of Museum Hack, spoke today at the Skift Global Forum.

Gray founded Museum Hack after an inspirational trip to the Metropolitan Museum of Art and began giving free tours of the museum to his friends. Gray aims to make museums fun for millennials and those who are bored by the traditional museum experience. Today, Museum Hack provides its tours to tourists and companies looking for a unique museum-going experience.AAEAAQAAAAAAAAScAAAAJGNjMDdlYzM5LWUzZDMtNDk1OC04YzQzLTNiM2ZmMzMxZTMzOQ

Gray’s talk “Creative Chaos: The New Future of Travel” explored how millennials will shape the future of travel. He and his Museum Talk team also performed a charming variety show. Here are three things we learned:

  • To Gray, hacking is understanding a system so well you can reorganize it to do something new. “We’re like the Cirque du Soleil of museum tours,” said Gray.
  • Gray and his team went on a Costa Cruises repositioning voyage from Vancouver to Tokyo. They created a local intranet for guests to use, a custom newsletter for unsuspecting passengers and custom awards for their fellow passengers.
  • Millennials want spontaneity, community and an authentic experience. They’re going to travel however they want to, regardless of how legacy travel brands want them to.

Keep track of all the activity at this year’s Global Forum by bookmarking our #skiftforum tag.


And thanks to all the sponsors that made Skift Global Forum 2015 possible: Adobe, Amadeus, American Express, Boxever, Big Bus Tours, CendyneOne, Cheapoair, Criteo, Gogo, HelloGbye, Hornblower Cruises, MasterCard, Mindtree, National Geographic, NewsCred, Sabre, SiteMinder, Travel Channel, TurkeyHome, Uber, Underline, Virtuoso, and Yahoo.


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Tags: sgf2015, skift global forum

Photo credit: Nick Gray speaking at Skift Global Forum in Brooklyn, New York, on October 15, 2015. Skift

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