Delta's Kevin Shinkle and Nancy Friedman on Changes in Travel Public Relations at Skift Forum
Skift Take
Reporters are bombarded with often useless press releases. What works? A pitch from a public relations representative whom you know isn't a spin doctor and actually wants to convey some real, concrete, needle-moving NEWS.
Kevin Shinkle, chief communications officer at Delta Air Lines, and Nancy J. Friedman, founder and President of Nancy J. Friedman Public Relations, spoke at the Skift Global Forum in Brooklyn, New York on October 15.
Shinkle is responsible for internal and external communications, including media relations, for Delta Air Lines globally. Friedman is public relations counsel to some of the most innovative leaders in hospitality and is a force behind Hotel Week NYC and Hotel Week LA.
Shingle and Friedman addressed the topic, "
