Marriott Updates Its Loyalty Program to Better Compete With Hilton, Hyatt and Starwood


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As the economy continues to improve, so too will the loyalty programs.

Loyalty programs in the hotel industry have taken a beating over the last several years as one program after another slashed its benefits. With new changes coming from Marriott Rewards though, the bottom may now be behind us. The changes to Marriott awards announced late last week involve improvement through four main features: Points Advance: Marriott will "advance" a limited number of points to consumers in order to book a reward night Point