7 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>A roundup of this week’s top digital marketing news for travel executives: Digital Travel Marketing This Week: Strategies for Mobile Search, Check-in Upsells and More

>>We’re still a long way from political leaders really understanding what’s happening at brands like Uber and Airbnb: The Sharing Economy Gets Its Day Before a U.S. House Subcommittee

>>Internet access lets cruisers have a better time onboard: Carnival Corp. Brings High-Speed Wi-Fi to All Global Brands

>>Tourism bureaus like Visit Seattle have an opportunity to attract a new user base with episodic video-content campaigns: Visit Seattle’s New Video Channel Is Good But It Could Be Great

>>The thinking behind this is that tap-tap and connect is easier for passenger: The Case for Better In-Flight Wi-Fi Using Apps and Beacons

>This is downright trendy: Interview: Trivago Building Big Team in Shift Toward Direct-Hotel Relationships

>>By providing a hybrid of convenient digital travel shopping and on-demand personal service, agents can become more relevant to consumers: Travel Agencies Have Finally Embraced Mobile Planning and Booking