Digital Travel Marketing This Week: Strategies for Mobile Search, Check-in Upsells and More

This week's top story is about mobile search marketing. The proliferation of two parallel mobile channels, comprising the world of app stores and the mobile web, has complicated what was already a confusing discipline for many travel marketers. Some recent thoughts from an executive at HotelTonight offer some tips on how to get the most out of search marketing efforts on mobile. Note: This is Skift’s digital travel marketing roundup, a weekly review of the most important digital marketing trends, marketing technology, and ad campaigns making headlines this week with travel marketers. Keeping reading below