Amtrak Launches Its First New Brand Campaign in 15 Years
Photo Credit: The landing page for the newly refreshed Amtrak blog. Amtrak
Skift Take
Amtrak is collecting content from both professional "Amtrak Residency" writers and its customers to create a large enough inventory of stories and visuals to show the scale of the rail line's national network.
Amtrak launched its first new brand campaign in 15 years last month to remind people that the rail service network extends across America and not just the popular Northeast U.S. corridor.
We're not exactly sure why the rail company is perceived by so many people as a regional transportation company operating only in the Northeast. It could be because Amtrak carried more riders between Washington, D.C. and Boston in 2014 than all of the airlines combined.
However, Amtrak operates 15 long-distance routes to over 500 destinations spanning the country from Seattle to Miami to San Diego, ranging in length from 764 to 2,438 miles. Those trains are typically either two-level Superliner or one-level Viewliner trains, which both include sleeper cars in various configurations and upscale dining cars.
Amtrak feels most travelers in America don't know that. Previous campaigns have highlighted special deals or new services, bu
