Latest News

Airlines

How Will the New U.K. Government Change the Airline Industry?

After a snap U.K. election, the results are in. A landslide for the Labour party means aviation pledges should soon turn into practice. The industry will be watching.

How Will the New U.K. Government Change the Airline Industry?

Online Travel

Superapp? Nah, India’s Ixigo Would Rather Adopt a Multi-App Strategy

Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed.

Superapp? Nah, India’s Ixigo Would Rather Adopt a Multi-App Strategy

Tourism

Shorter Distance, Longer Stays: Climate Researchers Call for New Approach to Destination Marketing

As climate policies raise the cost of air travel, particularly in Europe, some destination marketers may find it's riskier to bet on tourism growth from long-haul markets.

Shorter Distance, Longer Stays: Climate Researchers Call for New Approach to Destination Marketing

Airlines

One Flight Every 9.5 Minutes: U.K. to U.S. Travel Reaches All-Time High

It might be Independence Day, but the sky-high ties between the two countries have never been stronger.

One Flight Every 9.5 Minutes: U.K. to U.S. Travel Reaches All-Time High

Hotels

IndiGo Parent Enters Europe’s Hotel Space: Miiro Opens First Property in Paris This Month

InterGlobe is diving into the European hospitality scene with profit on its mind. As the CEO of Miiro Hotels clearly puts it, “This isn’t a vanity project — it’s a project for profit.”

IndiGo Parent Enters Europe’s Hotel Space: Miiro Opens First Property in Paris This Month

Tourism

India’s Travel Sector Has Recovered, But International Is Still a Pain Point

India is cementing its position as a significant source market for travel across the world. However, on its own turf, all is not well.

India’s Travel Sector Has Recovered, But International Is Still a Pain Point

Business Travel

Yatra Looks to Grow its Corporate Travel Profile – India Report

Business travel in India is on a rise. It is the ninth-largest market globally for business travel expenditure. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment.

Yatra Looks to Grow its Corporate Travel Profile – India Report

Daily Lodging Report

Braemar and Blackwells Come to an Agreement

Braemar Hotels and Blackwells Capital have reached an agreement ending their proxy battle, with Blackwells withdrawing nominations, supporting BHR proposals, buying more shares, and BHR adding an independent director with Blackwells’ input.

Online Travel

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Announcements

Skift Joins Forces with Year of Climate Innovation to Champion Sustainable Solutions in Travel

We’re thrilled to announce that we are the exclusive media partner for the 2024 Year of Climate Innovation, an initiative dedicated to addressing one of the most pressing issues of our time: climate change.

Skift Joins Forces with Year of Climate Innovation to Champion Sustainable Solutions in Travel

Media and PR

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall