weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.
For all of our trends roundups, go here.

>> Companies about to be acquired usually put up a better front: Expedia Can’t Be Happy as Orbitz Worldwide Limps Toward the Finish Line

>> Hennessy’s talk will lay out why it really matters and why it should be kept at the heart of what a business seeks to do: Skift Global Forum 2015: Priceline.com CEO on Why Conversions Are the Only Online Travel Metric

>> Technology has revolutionizing the vacation rental at a multitude of touch-points: The Vacation Rental Marketing Edge of the Big Booking Sites

>> TripAdvisor has some Airbnb envy: Will TripAdvisor Be the Next Airbnb? It Seems to Be Trying

>> Find out the buzzwords popping up all over TripAdvisor reviews: Skift Global Forum 2015: The Science and Art of Online User Reviews

>> Google’s smiling: 4 Charts That Show the Growth of Mobile Search by Leisure Travelers

Photo Credit: The second quarter of 2015 wasn't a very rewarding one for Orbitz Worldwide's shareholders as the company is seemingly on the cusp of being acquired by Expedia Inc. Orbitz Worldwide