What Travel Marketers Need to Know About Facebook's Second Quarter Earnings
Skift Take
Facebook's ad technology needs to keep up with the pace of users who have joined the platform's mobile and video crusade.
While Facebook users may be worried about sharing content about deceased lions or twists on the Bachelorette, closing the gap between time spent on Facebook and conversion is integral to the health of the social network for marketers.
CEO Mark Zuckerberg's opening remarks at yesterday's second quarter earnings call talked about Facebook's strategy: "Capitalizing shift to mobile, growing Facebook marketers, and making ads more relevant and effective."
There are roughly two million advertisers on Facebook. COO Sheryl Sandberg did not go into specifics about number of paying partners integrating their business' back-end with Atlas, Facebook's ad server, but she did talk about the onboarding process.
Because it is an enterprise s
