Data and Diversity Drive Success of Bellagio's Influencer Campaign
Skift Take
Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.
Instagram is a breeding ground for influencers who push awe-inspiring shots and junkies who are addicted to them.
Influencers are creatives who capture the attention of millions of people and these culture and lifestyle peddlers' online presence is more valuable than some of the oldest and largest travel brands. Kinda sad but true.
Professional photographer Murad Osmann's 2.9 million Instagram followers are only 130,000 followers shy of beating out Walt Disney World's 1.4 million followers and Tourism Australia's 1.6 million followers combined.
Bellagio Las Vegas came to terms with this reality and went all-in to welcome and host 20 carefully selected influencers to take part in its latest campaign with Beautiful Destinations called #UltimateVegas. Beautiful Destinations creates digital content for travel and lifestyle brands and describes itself as "the world's largest travel influencer on Instagram."
Bellagio's influencer campaign is not a typical one where a travel brand hosts influencers to take pretty pictures of the destination or property and posts them on their Instagram pages and call it a day.
Ultimate Vegas Campaign Structure:
The campaign used a multi-pronged strategy to maximize acqu
