Best Travel Ads This Week: Brands Put Themselves in Travelers' Shoes
Skift Take
Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.
Dialing into the reasons why people travel is a smart way to tell a convincing brand story.
Saving money to spend more on a trip, considering a lesser-known destination or dreaming about the wonders of a foreign land that is familiar but unique are travel impulses that man
