Skift Take

Some suggest there are too many airline and airport apps. Maybe yes. But with its easy bookings functionality, this new KLM app is a keeper.

We’ve talked about the dawn of personal in air travel, but the sun is already high up over the horizon in Amsterdam.

KLM has launched a new app which can learn to know each user better and anticipate their travel needs, with simplified bookings and a gorgeous user interface.

The airline describes the app as “a truly reassuring travel companion.” The interface is smooth and includes functions like easy bookings, one-tap check-in, quick payment and easy seat selection.

Each time you open the app it provides the information you need most in that context and recommends the next action to take, in the context of your travels.

“With this new app we have reached the next level in anticipating our customers’ needs, keeping them one step ahead of their journey. And this is only the beginning. Together with our customers we will continuously improve and further develop the app and our other mobile services,” says Tjalling Smit, Senior Vice President E-Commerce, Air France KLM

The airline says this new app is a first step forward in the creation of a new digital ecosystem. Its flat design and APIs can be extended to other digital touch-points giving passengers “a frictionless and familiar experience—anywhere, anytime, on any device.”

The more KLM’s customers use the app, the better it will remember their travel preferences and make personalized offers, becoming the handy digital air travel concierge you always longed-for and never thought you’d meet.

The smartphone app is available for download in the Apple App Store and Google Play Store. If you already have the KLM app on your phone it’s all set to go wherever you’re headed.

There is an Android Wear version, available via the Android app, and an Apple Watch version will be out later this summer.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: airlines, apps, klm

Photo credit: KLM debuts new smart app that simplifies bookings and really gets to know you. KLM

Up Next

Loading next stories