United Tries to Sharpen Tech Strategy to Improve Bond with Passengers
Skift Take
United hopes that consistent information sharing and mobile digital services will improve its relationship with passengers. They can't hurt, but this doesn't even begin to address United's core problems, which are leadership and competence.
United Airlines wants to improve its connection to passengers. It aims to be better, sharper, faster, consistent, mobile.
To accomplish this, it’s turning to tech.
At the SITA Air Transport IT Summit in Brussels (ATIS), United Airlines’ Managing Director, Strategy and Business Management, Information and Technology, Peter Hammer, told peers that the airline plans to take a leading role by improving digital and mobile services.
“At United we take our role as a thought leader and as someone to ignite change very seriously,” he sai
