Support Skift’s Independent Journalism

Did you know? Skift has newsrooms in New York and London and full-time editors in Singapore, Los Angeles, and San Francisco, too.

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>> Lots of complex geopolitical forces are at play here: 9 Charts That Show the World’s Most Competitive Travel Economies in 2015

>> The shift from analyzing target customer demographics to consumer psychographics: Visit California Dives Deep Into Traveler Profiles With New Strategic Marketing Plan

>> See where Discover LA stands on the issue: Two Letters That Illustrate Tourism’s Deep Divide Over Open Skies

Photo Credit: Visit California's hero mom target customer is connected, value-driven and wants to know what's trendy. Visit California