TripAdvisor's New TV Advertisements Are Focused on Booking, Not Reviews
Skift Take
TripAdvisor's new TV ad campaign mirrors the evolution of the TripAdvisor business, emphasizing "book, book, book." Consumers don't understand the differences between an Expedia and a TripAdvisor anyway and TripAdvisor's latest ads make the distinction moot.
As TripAdvisor gains traction as a place to book hotels in light of its new strategic partnership with Marriott International and other big chains, TripAdvisor's TV advertising is increasingly portraying the company as a booking site and not just a place to read hotel reviews.
The latest TV advertising tagline is: "Don't just visit TripAdvisor, book at TripAdvisor," with a dog's bark sounding like the word "book, book, book."
Today, as the TripAdvisor business makes its big push as a site where c
