What to Know Now

Blurry-eyed at 4am last week in Hong Kong’s Sheraton Towers, I stumbled into my bathroom and picked up the soap and shampoo. Looking down at the faded logos on the bottles I thought to myself: “I can’t believe they still use these.”

Sheraton has been overdue for an overhaul for a while. Though it’s still an excellent brand and most hotels under its umbrella are exceptional, it suffers from a tired design that many business travelers find droll.

Starwood wants to change that. Over the next five years the hotel chain is going to see sweeping change including updated designs, food and beverage offerings and local flavors. Combined with a strong network of Starwood hotels and a great loyalty program, hopefully this can push Sheraton back up to the top of the food chain.

Social Quote of the Day

WiFi at Sheraton Norfolk Waterside Hotel is quite slow: 1.8Mbps @spg @sheratonhotels http://t.co/pRt90gSoGX

@EverywhereTrip Gary Arndt, SATW & NATJA Travel Photographer of the Year



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Starwood Working Out Wrinkles on Keyless Entry 6 Months In: Last November, Starwood launched its keyless entry campaign. The program was built to allow smartphone and smartwatch users the ability to remotely check into their rooms and unlock their doors, bridging the gap between today’s hotel systems and tomorrow’s smart technology. Now deployed to nearly 150 hotels though, the rollout has not been smooth. Read more at Skift

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Sheraton 2020 Repositioning Plan Focuses on Local Experiences: Sheraton Hotels & Resorts is going local with a 10-point plan dubbed Sheraton 2020 to be rolled out over the entire portfolio of 435 hotels during the next five years. Read more at Skift

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Your Turn

Ross and Scott over at Matador just put together an amazing series of clips flying over Jordan. Joyce from our team covers it here.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Photo Credit: Promotional image for Sheraton's 2020 program. Starwood Hotels & Resorts