How Hotels Can Turn Guest Data Into Action
Skift Take
Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!
This is an excerpt from our recent trend report, From Data to Action: The Future of Hospitality Marketing, brought to you in partnership with CendynONE.
Download the Report, Free!
When it comes to acquiring traveler data in the digital space, the hospitality industry has what should be a good kind of problem.
That’s because business and marketing leaders have unprecedented access to a wide range of guest-profile data. From travelers’ online and mobile
