Auckland's Mayor Uses Snapchat to Entice Visitors to New Zealand
Skift Take
Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.
Travel brands -- like many other brands -- still aren't clear if there's a way to use Snapchat to reach travelers, which is why experimentations with the social sharing service are still few and far between.
Snapchat has turned to curating user snaps into its Our Story product, featuring content from various cities around the world, the latest is Auckland, New Zealand.
Snapchat curated New Zealand
