New Trends Report: Digital Video Marketing Strategies for Travel Brands
Skift Take
Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.
Today we are launching the latest report in our Skift Trends Reports service, Digital Video Marketing Strategies for Travel Brands.
Travel brands need to understand that video marketing isn't just about publishing great looking videos -- planning a robust distribution strategy is key. Creating content that meets travelers motivations, keeping up with what the creative community is pushing out, and doing the work in understanding which devices, video platforms, and social media channels are r
