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After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organizations.
TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels “to track your most important visitor, competitor and market trends.”
In response to a a question from Skift, TripAdvisor spokesperson Kevin Carter confirmed the company has soft-launched a DMO Dashboard.
“This new platform is a reporting tool that allows DMOs to get campaign data and destination-specific data to enhance market intelligence and help drive their marketing initiatives,” Carter said. “We look forward to iterating on the dashboard based on their feedback.”