Monocle Magazine Launches Travel Guide Series With New York and London Books
Skift Take
Monocle never does something unless it looks good, is filled with expert insight, and makes money, too. That's why we're happy to see what they're doing in travel publishing.
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Monocle, the media brand that's built a small empire by defying conventional wisdom about publishing and broadcast, is getting into a business that most would consider a slow-growth one at best: travel guidebooks.
Yesterday the brand launched The Monocle Travel Guide Series with titles for New York and London. Hong Kong and Tokyo are coming in July. Monocle partnered with German publisher Gestalten, which it has worked with on other book projects.
Unlike other travel guides, Monocle is focused exclusively on print, not digital. "We don't think about the multiple extensions," Monocle Editor-in-Chief Tyler Brûlé told Skift. "We look at this as a new franchise within the real
