Shopping Cart Abandonment is Still an Issue in Online Travel
Skift Take
This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!
This is an excerpt from our FREE quarterly trends series, The Habits of Travel Bookers, brought to you in partnership with Boxever.
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Shopping cart abandonment is a major issue across online travel. By and large, too much money is being left on the table. How much? In 2014, Boxever estimated that nearly $1.78
