Adding video to "36 Hours" series proved to be rewarding and the Times' partnership with the Travel Channel can only increase the series' exposure. It remains to be seen whether the duo can blow it out of the water.
The New York Times Travel section is taking its print and video “36 Hours” series to TV on the Travel Channel.
The series revolves around things to do in destinations ranging from Honolulu to Dubai and Beijing when the traveler only has a weekend to take in the sites, sounds, cuisine and culture.
The Travel Channel, with input from New York Times staffers about itineraries, will create a TV series out of the “36 Hours” content.
The Travel Channel will broadcast the one-hour “36 Hour” episodes and so far the companies have lined up six episodes to air.
“We jumped at the chance to work with The New York Times on this series, knowing viewers and travelers alike will benefit from these two brands coming together,” said Shannon O’Neill, president of the Travel Channel, in a statement. “This show brings the popular column to life, and is designed to get at the soul of each city in a way that will inspire people to travel and experience the world.”
More than 94 million U.S. households can access the Travel Channel, indeed another likely reason for the partnership between the two media brands.
A spokesperson for The New York Times said the Travel Channel will also revisit previous “36 Hours” destinations. It’s unclear when the episodes will begin airing and whether there will be more than six.
Kristen Kish, winner of “Top Chef” season 10, and Kyle Martino, who was a professional soccer player on the U.S. National Team and is currently a studio analyst for NBC Sports’ Premiere League soccer coverage, will co-host the series.
Here’s a preview of one of the first episodes, featuring New York City, that will air on the Travel Channel:
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Photo credit: New York Times Travel's "36 Hours" series co-host Kyle Martino in New York City for an episode that will air on Travel Channel. Travel Channel