Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> Don’t believe Amazon’s statements about its minimalist intentions in the hotel sphere: Amazon Travel Launches New Brand, Amazon Destinations

>>  The state of online travel in Europe is healthy and still growing: 5 Charts About the State of Online Booking In Europe

>> Old metasearch sites, like old soldiers, don’t die: Google Makes Another Big Move Toward Dominating Hotel Search

>> Skift’s startup stories series shows it isn’t always the first-mover that leads to a successful exit for a travel startup: Piper Jaffray Vets Travel Startups to Get a Better View of Public Companies

>> Booking.com might still be able to throw its commercial weight around with hotels: Hotels Still Weary of Booking.com Pricing Dominance

>>  Spending on Facebook’s ads may actually be worth it: Few Brands Active on Facebook Actually Advertise, Very Few

Photo Credit: Amazon's new and expanded hotel service is called Amazon Destinations and it is currently available on desktop and mobile.